It's easy to overlook the importance of physical branding when you're in the midst of building and running a business. However, a little signage can go a long way in helping customers engage with you. The following are a few inspiring statistics around how great signage and physical branding can help your business grow.
76% of consumers enter a store they have never visited before based on its signs (FedEx)
It is especially important for new businesses and growing brands to have signage that stands out - it will do wonders for driving new customers through the doors.
One additional on premise sign can result in an increase in annual sales revenue of up to 4.75% (Visualogistix)
More customers = more $$ in your pocket, more signage/visibility = more customers. Make sure customers know you're there and you'll see your sales grow.
68% of customers believe that signage reflects the quality of a business and their product. (FedEx)
You put your heart and soul into developing your product or service - it is important that you do the same for your brand, signage and physical experience.